ABSTRACT
The COVID-19 pandemic has indirectly accelerated the lifestyle transition to a cashless society and the application of digital payment transactions. However, compared to existing digital payment channels, the acceptance of e-wallets among consumers in Malaysia is still minimal. Therefore, this study aims to identify factors affecting the consumers' intention to use e-wallets during the post-COVID-19 pandemic in Malaysia. The study integrates the Unified Theory of Acceptance and Use of Technology (UTAUT) and Mental Accounting Theory (MAT) models by considering additional factors of perceived benefit, perceived security, and trust. It uses the purposive sampling technique and collected 303 responses through a survey. Based on the PLS-SEM analysis, the findings indicate that perceived benefits, perceived security, trust, and social influence positively impact the intention to use e-wallets. Meanwhile, the effects of performance expectation and effort expectation are not significant. This study provides knowledge to the industry to understand consumer behaviour during post-pandemic to develop business strategies and digital payment applications such as by enhancing e-wallet design, content, system and features. © 2022 Authors. All rights reserved.
ABSTRACT
The Covid-19 pandemic has forced teaching and learning to be conducted online. Without proper preparation, students and academicians face various challenges, which may cause stress and drop out. Thus, this study was conducted to determine factors influencing students' satisfaction and intention to continue studying online. Three factors were hypothesized to influence satisfaction, namely the lecturer's performance, students' interaction, and course content. The study also examined the moderating role of internet connection on the relationship between satisfaction and continuance intention. Using purposive sampling, data were collected from undergraduate and postgraduate students. A total of 305 questionnaires were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The result of the analysis indicated that all three proposed factors are significant in influencing students' satisfaction, and satisfaction impacts continuance intention. Internet connection on the other hand moderates the relationship between satisfaction and intention. These findings have broadened the knowledge on the factors of students' satisfaction and continuance intention to study online during the pandemic. This study is among a limited number of studies available exploring the role of internet connection in the context of online learning. The study provides insights to academicians, higher learning institutions and policymakers on the continuance of online learning during and post-pandemic.
ABSTRACT
The movement control order (MCO) and conditional movement control order (CMCO), also known as the partial lockdown imposed on Malaysian as a result of Covid-19 pandemic has affected mental health, and consumerism. Spending too much time online, feeling unhappy and weary by staying at home too long may negatively affect buying tendency during the pandemic period. A low online buying tendency may cause firms’ profits to decrease. Therefore, this study aims to examine the influence of consumers’ time availability, state of happiness, and level of weariness on their tendency to buy online during Covid-19 partial lockdown. The study uses a convenience sampling method and collected 236 responses to the survey. The data was analysed using a multiple regression. The findings highlight that time availability does not influence online impulse buying tendency, while happiness, and weariness significantly affect online impulse buying tendency. Specifically, the study found that moderate happiness and a low level of weariness influenced consumers’ tendency to buy online. The study contributes to providing insights for firms and marketers to understand consumers’ psychological states during the pandemic which could be used as a basis to develop strategies on suitable advertising medium and content. © 2021 Penerbit Universiti Kebangsaan Malaysia. All rights reserved.